A real estate game-changer

As the state grows, Arizonans will continue to look for new ways to save money when buying or selling a home.

Faira, a real estate digital disruptor, is expanding to Greater Phoenix and is set to change the way people handle real estate.

“It’s a shortcut that saves people tons of money, and it’s an online platform that allows an expedited and efficient selling experience,” Lisa Warren, Faira director of communications, said.

The full-service real estate platform sets the traditional method aside and allows users to sell or buy a home without relying on an agent if they choose.

Because users do not have to rely solely on an agent, Faira helps home buyers and sellers avoid or decrease payment for a commission.

“When a seller signs on at any tier they have access to the Seller’s Dashboard which allows them to prepare a house for listing,” Warren said.

Faira offers sellers three different tiers- Faira Free, Faira One and Faira Premium.

Faira Free offers free services, Faira One requires an agent commission of one percent and Faira Premium requires an agent commission of 2.5 – three percent.

The platform is designed to ease the process for those on the market to buy a home, as well.

“On the Offer Platform, offers can be made and analyzed by a buyer, analyzed by the platform and accepted by the seller,” Warren said.

On the buyer side, Faira supports buyers through writing, submitting and negotiating the offer through closing. At closing, the home buyer will earn 2 percent cash back.

“When offers start coming in- it’s really a fantastic platform,” Warren said. “The Offer Platform analyzes the offer in real time. So, it’s totally transparent, you can watch the offers come in.”

“So, this really comes down to that economic benefit,” Warren said. “Faira saves people money and when people have more money in their pocket, it’s a good thing for everyone from them to the local mom-and-pop down the street.”

She added, “The bottom line is if buyers and sellers have more money in their pockets at the end of the transaction, that’s a good thing for the local economy.”

The Seattle-based company has made their platform available in Washington, California and Arizona and has managed more than 800 home sales.

“For the vast majority of people who have used it successfully, they have been very, very happy,” Warren said. “We knew the model worked, that’s why we’re all here. But, to see customers come back and be so thankful and really reap the rewards in a real way, is exciting for us.”

Sierra Ciaramella

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