Guest ContributorFrom off-road vehicles built for Arizona’s rugged terrain to partnerships that support small businesses, public safety, and workforce development, Polaris Inc. has established itself as a leader in innovation and outdoor recreation. With a growing presence in the state and an active role in public policy discussions, Polaris continues to shape the future of powersports while investing in the communities it serves. In this Chamber Business News Member Spotlight, J.R. Burke, senior director of government relations & legal – on-road, shares insights into the company’s operations, policy priorities, and commitment to Arizona.
What is Polaris?
Polaris has spent over 70 years designing, engineering, and manufacturing products that help people do more outside. We were founded in Roseau, Minnesota – a town about 10 minutes from the Canadian border. Since creating our first snowmobile in Roseau in 1954, Polaris has transformed from a regional manufacturer into a global powersports leader. Consistently redefining market segments through relentless innovation, we are best known today for our off‑road vehicles, snowmobiles, and marine brands. From the Polaris RANGER and RZR, to our other leading brands like the Polaris Slingshot and Bennington pontoons, our products are fan-favorites. At our core, Polaris is focused on building high-quality products that meet real‑world needs while being a strong partner to the communities where we operate.
Can you talk about your areas of focus (off road, on road, marine) and the markets in which you do business?
Polaris operates across three primary segments: off‑road vehicles, on‑road vehicles, and marine. Our off‑road vehicles—including side‑by‑sides and ATVs—are widely used for recreation, agriculture, ranching, land management, and public safety. Snowmobiles remain a strong business for Polaris, and we hold the #2 market share position in the industry. With its bold styling, our Slingshot vehicles offer distinctive three‑wheeled, open‑air on-road experience and are introducing new customers to powersports and Polaris. Through our Polaris Marine segment, we have the #1 pontoon brand in the market with Bennington pontoons, as well as Hurricane deck boats and Godfrey pontoons.
What makes Arizona a great place for Polaris to do business?
Arizona’s vast public lands and diverse outdoor landscapes offer exceptional opportunities for recreation. Polaris’ powersports products are uniquely built to meet the needs of Arizonans—whether their adventures take them onto trails, along the state’s scenic highways, or out on the water. Our network of independent dealer partners across Arizona play a critical role in bringing these experiences to life for our customers. In our work at the Capitol over the past several years, we’ve consistently met with legislators who share our commitment to supporting small businesses and manufacturers like Polaris. Their partnership helps ensure we can continue delivering the innovative products our customers expect.
Are there any policy priorities you’re focusing on in Arizona?
Polaris supports policies that encourage economic growth, protect access to public lands, and provide regulatory clarity for manufacturers and consumers alike. As a manufacturer representative on the Arizona OHV Study Committee, we have focused efforts to create policies that create safe experiences for motorized and non-motorized recreants on public lands and to modernize Arizona’s OHV laws to reflect advances in vehicle design that our customers expect. We value the working collaborations we’ve been able to establish with lawmakers and stakeholders alike to provide industry insight and support balanced solutions.
Do you partner with vocational/technical programs and higher education to hire talent?
Yes, Polaris actively partners with nonprofits, technical and higher‑education institutions to help build the next generation of skilled workers, both at Polaris and within our dealer network. These partnerships focus on manufacturing, engineering, skilled trades, and dealer service technicians—areas critical to long‑term economic growth and the future of the powersports industry. We support internship programs, curriculum alignment, and hands‑on learning opportunities that connect students directly to career pathways. For example, in 2025 Polaris invested $80,000 in our S.T.E.P. scholarships program to help support the next generation of powersports technicians. Additionally, more than 1,000 students across 45 schools also received free access to Polaris eLearning focused on the maintenance of Polaris vehicles.
How do some of your products support the farm and agriculture industry?
Many farmers and ranchers trust Polaris off-road vehicles as essential tools for daily operations. Our side‑by‑side vehicles are used for hauling, fencing, irrigation checks, livestock management, and general property maintenance. These vehicles are designed to be durable, reliable, and adaptable to tough working conditions, qualities that are critical for customers who count on their vehicle to help them get the job done. Polaris products help them be more productive while reducing physical strain and time spent on manual tasks. Supporting the farm and agricultural community is a natural extension for Polaris. In fact, last year we ran our Ag Advantage program, a promotional offer that was available only to farmers and ranchers as our way to show our support for this hard-working community. We will continue to look for ways to show our appreciation for them.
Can you talk about your defense and government vehicles, as well as your partnership with the federal government?
Polaris has worked closely with the U.S. Department of Defense and other state and federal agencies to deliver platforms used in border patrol, police, fire and rescue calls, disaster response, and worldwide supporting our military. We design and manufacture the most capable light tactical military vehicles available today with technology development and insertion for the battlefield of tomorrow. Our military vehicles have become force multipliers for expeditionary forces. Polaris is proud to have a dedicated Defense business that can leverage everything Polaris has to offer – for military forces worldwide. Almost half of the team are vets – ranging from elite special forces, helicopter pilots and military maintainers. Outside of our Defense business, our Government team is a trusted partner of many federal, state, and local government organizations, providing the most complete lineup of side-by-sides for public safety uses.
How does Polaris engage with the community?
Community engagement is an important part of how Polaris operates, particularly around responsible riding and helping to take care of the places our vehicles are used. We partner with local organizations, riding clubs, our dealers, and non-profits, like the National Forest Foundation, on projects such as responsible riding education, trail maintenance and improvements, and environmental stewardship initiatives. In Arizona alone, Polaris has donated over $125,000 through these types of programs. For example, last year, in partnership with the National Forest Foundation, we helped improve navigation, promote responsible riding, and helping protect natural resources through the production and installation of new signage in the Coconino National Forest and we have some more exciting projects coming up in Arizona later this year. These efforts help ensure public lands remain accessible, safe, and sustainable for multiple uses. Our approach is grounded in being a good neighbor and a long‑term community partner.
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