Businesses across Valley and state to benefit as Arizona prepares to host next Super Bowl

The Arizona Super Bowl Host Committee launched the official countdown to Super Bowl LVII, which will be hosted at State Farm Stadium on February 12, 2023. The committee is working with the National Football League and the greater Arizona community to successfully pull off Arizona’s fourth Super Bowl.

At an official kickoff event for the committee, Arizona Gov. Ducey, Cardinals owner Michael Bidwill, and other state leaders spoke about how the event could benefit the state’s booming economic growth — Arizona is projected to add 127,000 jobs in 2022 — and how the public and private sector can coordinate to maximize potential. 

“The Super Bowl is a force multiplier for economic development in Arizona,” Ducey said

The committee also announced that longtime Arizona Cardinal and Arizona Chamber of Commerce & Industry Heritage Award winner Larry Fitzgerald will be the executive chair of the committee. 

“I am thrilled to be involved with the committee and its partners as we collectively look to make Super Bowl LVII the most successful to date,” Fitzgerald said.

According to a study conducted by the W.P Carey School of Business at Arizona State University, the 2015 Super Bowl hosted in the Valley generated a total revenue of more than $700 million. 

In the seven years since Arizona last hosted the Super Bowl, there has been tremendous growth in the state. A recent study provided by the Arizona Commerce Authority shows that Fiscal Year 2021 was a record-breaking year for economic development with significant projections for new jobs and investments. 

Jay Parry, CEO of the Arizona Super Bowl Host Committee, said her expectations are high.

“We are setting our sites even higher,” Parry said. “The goal is to elevate everything.”

There is also hope that the economic expansion will reach more local businesses and communities in the valley. 

“When we look at the events around the Valley, we want to extend those events to as many communities as possible and get as many of our local municipalities involved,” Parry said. 

One of the programs that the Super Bowl Committee uses to network with local businesses is the Business Connect Program. 

Under the program, the committee selects a group of diverse businesses to support through professional development workshops, networking, and contract opportunities. Chosen businesses are profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVII sub-contracting needs. 

In 2015, approximately 400 small businesses participated in the program, with an overall contract total for these businesses was $4 million. 

Parry emphasized that this economic growth will benefit not just Glendale and Phoenix, but that there is reason for the entire Valley to be excited. 

“Tempe is important. Scottsdale is important. They all have their personalities and unique restaurants, culture and hospitality they bring,” Parry said. “So we want to make sure this truly is a regional effort across the Valley.”