It’s official: the Super Bowl is heading to the Valley of the Sun for the fourth time in its history. The NFL recently announced the Arizona Cardinals’ home turf in Glendale will be the battleground as NFC and AFC conference champs face each other in 2023. This move is expected to give the Greater Phoenix area a huge economic boost. The previous Super Bowl in Arizona, held in 2015, brought in $720 million, the biggest financial take around a single event in the state’s history.
The NFL turned to a new selection process for the 2023 and 2024 Super Bowl games, creating a negotiating process instead of traditional bidding that’s been in place for a while. Governor Doug Ducey, Cardinals President Michael Bidwill, and other state officials made the formal pitch to Commissioner Roger Goodell.
“We are very grateful that the NFL and its owners have once again selected Arizona to host the pre-eminent event in sports,” Arizona Super Bowl Host Committee Chairman David Rousseau said in a press release. “It is a testament to the stellar reputation that our community has earned for staging world-class events and there are none bigger than the Super Bowl. We clearly have the facilities, the infrastructure and most importantly the people to execute an event that has proven to have such a profoundly positive impact on our region.”
The host committee produced an economic impact report for the last Super Bowl in 2015 and found that the festivities pumped nearly three-quarters of a billion dollars into the local economy. And according to Glenn Hamer, President and CEO of the Arizona Chamber of Commerce & Industry, the 57th Super Bowl is set for an even bigger take. “I won’t be surprised if we eclipse $1 billion come 2023,” he notes.
Glendale and its surrounding areas have seen a surge of new entertainment options since the previous Super Bowl three years ago, adding more nightlife, restaurants, and hotels. Plus, the Phoenix area as a whole has seen a literal rise in residential buildings and hotels, which can accommodate sports fans traveling from near and far.
“Visitors who come to Phoenix in 2023 for the Super Bowl are going to see an area with even more amenities and attractions than we had in 2015,” says Hamer. “Downtown Phoenix will have more developments, and University of Phoenix Stadium will have undergone some great upgrades to make the gameday experience even better.”
What’s more, the Super Bowl is more than just a one-day event. In reality, it’s a weeklong celebration of all things football and an opportunity for various local businesses to showcase their services.
With hometown teams like the Suns, Diamondbacks, Cardinals, and Coyotes–not to mention the fervor of soccer fans cheering on Phoenix Rising in Tempe–Arizona continues to cement itself as an attractive sports destination. In recent years, Arizona reaped the benefits of hosting the college football national championship and the NCAA Final Four, on top of annual spring training baseball and the Phoenix Open. Super Bowl 57, coming February 2023, will continue to establish Phoenix as a premier sports championship location.