Infusionsoft gets $20 million investment to update its platform

Infusionsoft, a Chandler-based customer relationship management (CRM) company, has been moving along at a solid clip since its inception in 2001. It’s steady rise in acquiring customers has established the company as a mover and shaker in the burgeoning CRM industry, placing itself at a good place inside the industry’s evolution. And with the change in the industry, Infusionsoft, which touts itself as a sales and marketing software provider for small businesses, has set its sights on aggressive expansion. That wish just came true with a $20 million investment from ORIX Growth Capital.

Infusionsoft plans to use that funding source to fuel product development and market expansion. The company, which now has total funding at $145 million, has been implementing recent platform updates to its system in order to simplify the user interface and help customers deliver more hands-on and personalized CRM campaigns.

“With the launch of our new platform and these latest enhancements, millions of small businesses can ditch the hodgepodge of tools for one place—,” says Clate Mask, CEO of Infusionsoft, “no more hunting around for customer information, no more leads slipping through the cracks, no unanswered quotes, and no more wasting time on administrative tasks.”

Globally, the CRM market, which has been around for about 20 years, is expected to reach $82 billion by 2025. This mirrors the trajectory of Infusionsoft as a company, which began operations just after the turn of the last century. The growth rate has picked up exponentially in recent years as small businesses, the base of Infusionsoft’s client roster, find more opportunity to market to their customers.

“It now easier for small businesses to connect Infusionsoft to the other apps they rely on every day, with more than 1,000 integrations available now, helping them save time and increase productivity,” adds Mask.

Currently, Infusionsoft has 180,000 users worldwide and with this financial boost from ORIX it will expand not only its services, but its market research. In fact, over the last two years, Infusionsoft dived into intense customer and market research and found that 70 percent of small businesses are dealing with more demanding customers in terms of the respective service(s) they provide.

“Knowing this, we channeled our energies into making a product that was easier to use, which has since expanded our market immensely,” explains Mask.

And with this demand has come the need from the small business clients themselves to have a more streamlined and efficient CRM process to rely on. Thus, the push by Infusionsoft to trim the fat in its systems and platforms, so to speak.

“There is a lot of complexity that comes with implementing and managing separate, stand-alone CRMs, email marketing, automation and e-commerce software,”explained Jon Weitzel, Director at ORIX Growth Capital, in a statement. “It creates a lot of manual work when a small business has to jump from system to system all day, and it takes time away from serving customers. Infusionsoft’s new customer management platform enables small businesses to have all customer information and daily work in one place, eliminating the repetitive tasks that take time and focus away from delivering great service.”